Designed and developed a high-conversion WordPress website for a Dutch plumbing company focused on local SEO and fast lead generation. The website was structured as a scalable system using modular Custom Post Types for Services and Cities, enabling targeted ranking for keywords such as “Loodgieter Amsterdam” and other regional searches.
I built a clear content architecture separating service pages (problem-focused conversion pages) and city pages (location-based SEO capture). Each page follows a strategic structure: problem identification, risk explanation, solution positioning, pricing transparency, and strong call-to-action flow.
The project included SEO optimization, structured internal linking, schema implementation, performance optimization, and conversion-driven layout design. The result is not just a company profile, but a fully functional lead generation engine designed to rank locally and convert emergency traffic into inquiries.
Description
Developed a scalable content system using Custom Post Types for Services (Diensten) and Locations (Steden). Each service page follows a strict conversion-oriented framework including:
SEO-optimized H1 structure
Problem–Impact–Solution flow
Transparent pricing explanation
Technology positioning
FAQ for search intent capture
Standardized 4-step workflow block
City pages were structured differently to emphasize urgency, local presence, and emergency search intent, ensuring better performance for high-intent keywords.
This modular structure allows rapid expansion into new cities without duplicating content strategy mistakes, maintaining both SEO integrity and conversion consistency.
Description
Created a user journey designed specifically for emergency plumbing situations. The layout prioritizes:
Immediate clarity of services
24/7 availability positioning
Transparent pricing reassurance
Clear contact pathways
Reduced friction inquiry forms
Every section was written and structured to guide visitors from problem awareness to action within seconds. The tone was kept professional, direct, and solution-oriented to match the Dutch market expectations.
Description
Implemented technical SEO best practices including:
Optimized URL structure
Clean internal linking between services and cities
Schema markup for better SERP visibility
Meta optimization for each service page
Mobile performance optimization
Clear content hierarchy for search engines
The website was built not as a template site, but as a strategic SEO asset designed for long-term organic growth.
