Description:
Designed and structured a fully conversion-focused website for a 24/7 emergency drainage service company in the Netherlands. The website was built to convert urgent visitors into immediate phone calls through clear CTAs, high-visibility phone placement, emergency-focused messaging, and structured user flow. I developed the complete page hierarchy including Home, Services, Local Landing Pages, About, Reviews, and Legal pages, ensuring every section supports lead generation and trust-building.
Description:
Developed a scalable local SEO strategy targeting high-intent search queries such as “wc verstopt” and “riool ontstoppen + city name.” Created dedicated location pages for multiple Dutch cities with unique localized content to dominate city-based searches. Implemented structured internal linking between services and locations to strengthen topical authority and increase Google visibility.
Description:
Built structured service pages optimized around problem-based search intent rather than generic industry terms. Each service page includes causes of the issue, risks if untreated, professional solutions, working process, emergency scenarios, and pricing reassurance — all written to match urgent user psychology and increase conversions.
Description:
Planned and implemented a scalable WordPress Custom Post Type structure for Services, Locations, and Reviews. Designed field structures including subtitles, structured long-form content sections, ratings, and testimonials. This ensures consistency, SEO scalability, and easy content expansion for future growth.
Description:
Developed a clear brand positioning strategy centered around speed, transparency, professionalism, and 24/7 emergency availability. Crafted short, solution-oriented copy with calm reassurance and subtle humor tailored for stressed homeowners and business owners facing urgent drainage problems.
Description:
Wrote high-impact conversion copy specifically designed for emergency situations. Messaging reduces panic, builds trust instantly, and pushes fast action. Strategic use of urgency cues, reassurance language, and frictionless CTA placement increases phone call conversion rates.
Description:
Structured trust-building elements including transparent pricing explanations, process breakdowns, review integration, FAQ sections, and credibility reinforcement throughout the website. Designed the site to meet Google’s E-E-A-T standards for local home service providers.
Description:
Defined the visual direction with a clean, high-contrast emergency-friendly design system. Emphasis on bold CTAs, strong color hierarchy, simple iconography, technician imagery, and whitespace for clarity. The layout is optimized for fast scanning during urgent situations.
Description:
Engineered the website as a lead-generation machine rather than a brochure site. Focused on reducing cognitive load, shortening decision time, and guiding users directly to call. The structure supports consistent inbound calls from local organic traffic.
Description:
Delivered a full end-to-end website strategy — from brand positioning and SEO planning to structured content architecture and conversion-focused layout. The final product functions as the company’s primary acquisition tool for daily inbound emergency service calls.
